Hospitality and brand experience: Milano-Cortina 2026 is revolutionising event marketing

Premium hospitality at Milano-Cortina 2026

Premium hospitality remains a cornerstone for top-tier guests, including executives, stakeholders, and valued clients. For Milano-Cortina 2026, this trend will reach new heights. Official partner On Location is preparing dedicated lounges in Milan and Cortina, designed to offer guests unparalleled comfort and Olympic-themed atmospheres.

Call us to start planning your brand launch during the Olympics!

These exclusive spaces will provide brands the chance to deliver five-star hospitality: prime seats for competitions, gourmet dinners featuring renowned chefs, post-event parties, and exclusive entertainment. The goal is to create a unique, personalised experience that connects guests emotionally to the sponsoring brand, rewarding partnerships while fostering high-level networking in spectacular, informal settings.

Corporate events and B2B networking

The Olympic Games also serve as an ideal backdrop for corporate events targeting the business community. Many companies are planning conventions, summits, and B2B meetings during the Games, leveraging the international presence in the host cities.

A growing trend is the integration of Olympic-themed communication into major pre-event business gatherings, along with the organization of networking opportunities during the Games—such as brunches, cocktail receptions, roundtable discussions, and exclusive behind-the-scenes experiences at VIP venues.

Fan engagement and immersive experiences

Fan engagement is evolving with interactive and immersive experiences. Brands are leveraging technology and storytelling to deepen the connection between spectators and the event, encouraging participation through social media, gamification, and live interactions. This approach enhances brand visibility and loyalty by turning spectators into active ambassadors.

Strategic planning and long-term branding

Milano-Cortina 2026 exemplifies how effective marketing campaigns combined with networking strategies can elevate brand experiences. Thoughtful planning and creativity will be essential to capitalise on the unique opportunities the Games offer, creating lasting impressions and meaningful business relationships beyond the final whistle.

Organise a team building for your company. Contact us!