Sustainable consumption: where do brands fit into the creation of a greener future?
Smartips

Sustainable consumption: where do brands fit into the creation of a greener future?

Consumo sostenibile
Written by Angela

Is sustainable consumption a myth or a real possibility? Sustainability experts, marketers, and brands have been debating this question for years. For some, it is an oxymoron; for others, it is the only way to persuade a lifestyle-obsessed society not to destroy the planet. For some, it is up to marketers to make this possible by encouraging the public not to consume more, but to consume better. For others, this is the exact opposite of what marketing should do. Of course marketing is a tool: at its foundation lies the will of the brands. How can brands play a role in creating a sustainable future?

Subscribe newsletter

Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

Leave a reply