Temporary shop: nel posto giusto al momento giusto - Il blog di Organizzazione di Eventi
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Temporary shop: the future of branding

Written by Angela
temporary shopThe temporary shop or pop-up shop is the classic example of an intelligent answer to a widespread necessity. Created to allow retailers to cut costs in times of crisis, this format has proved to be an incredibly versatile tool, so much that it quickly went from being an exclusive of small independent brands to an integral part of the commercial strategies of the most established multinational brands.
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Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

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