The best marketing strategies for this Christmas (and for 2023)

Be the first in your industry to spot new trends

Give them what they want before they even know they want it: this is the first strategy that comes to mind when thinking about Christmas marketing. It’s all about anticipating what the consumer wants, creating a demand that wasn’t there before, and then delivering it to them at just the right moment. It’s economics 101! You’ll want to keep an eye on social media trends, industry news, and consumer complaints—even small things like fashion or travel trends can give you a hint as to what people will be asking for next year.

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Tempted by meme marketing? Make sure your audience will get it

No two brands are alike. When it comes to what a company can do for Christmas, that’s especially true.

The easiest way to get in on the Christmas marketing action is to use a meme. With Gen Z being so familiar with memes and Internet culture, if your brand’s tone of voice is one that allows for more humor, using a meme is a very simple way to remind your audience of who you are and what you stand for. It’s also an easy way to include your products or services in the holiday season without being totally cheesy about it. To go a step further, you can even create original content that uses memes but still stays within the realm of what your brand would do. However, if your brand has strictly institutional and official communication, memes should be left out. This is because they will detract from the professionalism of the campaign and could cause your brand some unwanted embarrassment with older audiences.

Give real time marketing a try

Real time marketing is an approach that attempts to connect with the needs of a customer or prospect at an exact moment in time, rather than relying on advertising to spread the word about your goods and services. It relies on instantaneous communication, and it has become a popular—and effective—tactic in recent years. In a retail setting, for example, real time marketing could mean posting a discount code or special offer on social media, such as Facebook or Twitter, that applies only to customers who have just seen a specific post, or who interact with it in some way. In our holiday example, that might be a code that actually gives extra money off of all holiday gifts bought through your site during the following hour. Other examples include personalized recommendations based on previous purchases made by consumers; automated thank-you notes sent out via email or text message when someone purchases an item on your site or subscribes to your newsletter.

An important part of real time marketing campaigns is choosing the right medium for the message. While you can engage customers through almost any social networking platform, some are more effective than others for certain kinds of messages. Test out different combinations to find what works best for you.

Use your Christmas marketing campaign to start 2023 with a bang!

Holiday shopping is an opportunity to reestablish your brand in the minds of consumers, who are more likely to spend freely during the holidays than at any other time of year. The key to re-engaging consumers is to make sure you’re telling your story in a way that reflects the best about your brand. By using your Christmas campaign as a kickoff for promoting the upcoming year, you’ll be the first one to capitalize on new trends, and your customers will be looking forward to doing business with you.

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