Sponsorship opportunities for brands at the Cortina Olympics

Cortina’s high-spending visitor profile and growing international appeal

Cortina’s tourist demographic is notably high-spending, with a strong presence of affluent travellers, especially from Europe and North America. The typical visitor is looking for refined experiences, exclusivity, and cultural depth—traits that make the region ideal for premium brand positioning.

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Foreign visitors are increasingly selecting Cortina for its unique combination of heritage, sport, cuisine, and unspoiled nature. With international attention turning towards the 2026 Olympics, these audiences are expected to multiply. For companies seeking visibility among an elite and discerning audience, the timing has never been better.

Sustainability as a pillar of promotional strategy

In such an ecologically sensitive and culturally rich area, brand activity must be aligned with sustainable values. Promoting in Cortina is not just about visibility—it’s about responsibility. This is a community deeply tied to its land and traditions, and any marketing effort must reflect this respect.

Supporting local activities, fostering long-term relationships, and investing in value-based communication are essential. Brands that succeed here are those that understand the importance of preserving the identity and environmental balance of the area. It’s not about mass advertising—it’s about meaningful presence.

New forms of sponsorship: an authentic approach for Cortina 2026

In anticipation of the Winter Olympics, we are introducing two alternative advertising formats that go beyond traditional media. These strategies are designed specifically to resonate with Cortina’s unique context and its demanding public. Today, we’ll provide a glimpse—more detailed insights will follow in September.

Sponsoring the Alpine Guides of Cortina

The **Guide Alpine Cortina** represent a trusted, authoritative, and deeply local institution. A seasonal sponsorship (winter or summer) offers brands an authentic connection to values of safety, excellence, and territory. These professionals serve an elite clientele, creating a direct line to high-end Italian tourists.

Opportunities for sponsors include:

• Logo placement on official Alpine Guide uniforms
• Visibility across the Guides’ website, social media, and seasonal newsletters
• Distribution of brochures to selected clients
• Potential for branded events at the Guide Alpine headquarters in central Cortina

Branding opportunities in strategic mountain huts

The second sponsorship model focuses on **strategically located mountain huts**—known as *baite*. These are high-traffic locations for skiers and hikers, with panoramic views and a reputation for excellent cuisine and hospitality.

Benefits for brands include:

• Permanent visibility inside and outside the hut, including signage and interior customisation
• Ability to co-create immersive experiences or host branded events
• Direct access to a profiled, quality-conscious audience

Both approaches offer unique, low-clutter environments for branding that speak directly to the values of excellence, authenticity, and sustainability. These are not generic sponsorships—they are strategic alliances.

Looking ahead

Cortina is entering a global spotlight that will only intensify in the coming months. For companies seeking high-impact visibility, this is the moment to act. The options outlined above are just the beginning—our next article in September will delve into specific formats, availability, and case studies to help you evaluate how to be part of this moment.

Meanwhile, consider this an open door to a new way of thinking about sponsorship: not as noise, but as value. Not as mass exposure, but as curated engagement in a world-class setting.

Contact us to plan your next marketing campaign!