Cortina d’Ampezzo, often referred to as the “Queen of the Dolomites”, has long held a position of prestige within the global tourism scene. Yet, in recent years, its appeal has grown beyond traditional winter sports, positioning itself as a year-round luxury destination. Tourism data indicates that the Dolomites, and Cortina in particular, have seen a marked increase in visitors, especially in summer — a period once considered off-peak. This increase is due not only to the breathtaking natural landscape and world-class skiing infrastructure, but also to the region’s commitment to sustainability and the rising demand for experiential travel. As the 2026 Winter Olympics approach, this momentum is accelerating, offering unique opportunities for brandslooking to associate themselves with prestige, nature, and authenticity.
Co-publisher at "Il Mitte".
Co-founder at "Fiore & Conti" communication agency.
Freelance journalist and events moderator.
She lives in Berlin but travels all over the world.
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