Media planning mistakes to avoid for stronger advertising campaigns
Marketing

Media planning mistakes to avoid

Written by Lucia Conti
Media planning sounds deceptively simple. A set budget, a handful of channels, a few creatives — and off you go. But the truth is messier: small missteps compound fast. Below are the recurrent mistakes that sap budgets and hurt results, and how to avoid them.

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Informazioni sull'autore

Lucia Conti

Co-publisher at "Il Mitte".
Co-founder at "Fiore & Conti" communication agency.
Freelance journalist and events moderator.
She lives in Berlin but travels all over the world.

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