Carbon neutrality: a win-win choice for companies

What we know about CO2 emissions and what they are doing to our planet

In the past, CO2 emissions were considered a necessity for progress and were not thought of as a problem. Now there is growing awareness that CO2 emissions are one of the most important factors behind climate change, which can result in droughts and floods, hunger crisis, an increasing impact on ecosystems and biodiversity as well as extreme weather events such as hurricanes. Additionally, fossil fuels also threaten human health and life with toxic chemicals that are poisoning our water sources, soil and air.
Having realised the far-reaching consequences of global warming and climate issues, many cities have started taking action to reduce their CO2 emissions. Copenhagen, for instance, aims to become carbon neutral by 2025 by developing infrastructure for new housing areas that are energy efficient, among other things.

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What companies can do

If your company is committed to being Carbon Neutral, you’re already on the right path. Being a Carbon Neutral business means having a net-zero carbon impact on the planet, producing zero net CO2 emissions. To this end, many consulting agencies have sprung up to help companies achieve these goals. These companies can tell your firm how much carbon it creates into the atmosphere and help you implement strategies to reduce and offset those emissions, thus becoming a more sustainable company.
In today’s world, sustainability is no longer a matter of personal choice – it’s a business imperative. That’s why so many businesses worldwide have taken steps to become more environmentally friendly and sustainable. Businesses that care about the environment are becoming increasingly competitive. Consumers are rewarding carbon neutral businesses with their loyalty which makes carbon neutrality not only a necessary choice, but also a financially smart one. It’s no secret that consumers are increasingly demanding transparency from businesses. And when it comes to climate change, consumers have shown that they’re willing to put their money where their mouths are.

Why carbon neutrality is good for business

Businesses that operate in a consumer-based economy will often be held accountable for the actions of their supply chains. For example, many consumers and activists are concerned about how working conditions and practices affect the environment. Companies such as Nike and Apple became targets of public anger because of their labor practices on production sites. The brands were forced to respond by revising their policies regarding sourcing and quality control.

Today, the most successful businesses are looking beyond their traditional competing factors (price, quality and service) towards a shared societal responsibility. A company that takes an open stance on climate neutrality and demonstrates sustainability will gain market share because people buy products from companies that support their values.

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