Press days are among our clients’ favourite events, and also among the ones we started again as soon as the lockdown was over. In fact, one of the first steps towards revitalising all branches of the economy was for brands to launch new products. The beauty brand Ethos – one of our most loyal customers – asked us to organise a press launch for a new collection of skincare products, targeting beauty bloggers and journalists specialising in cosmetics. It was an in-person and indoor event, so safety requirements were particularly important, but our aim was to make it first and foremost a memorable experience for all involved, to create a positive memory associated with the brand and to offer the press representatives the opportunity to familiarise themselves with the product in a pleasant, interesting, stimulating and unique way. We organised a press day for Ethos, and this is how it went.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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