Tutto quello che devi sapere sul fractional marketing

What is fractional marketing?

Fractional marketing is the outsourcing of a part of your content marketing strategy, for a limited time, to on demand specialists, who work alongside your marketing department. What makes this way of operating particularly attractive is that it is possible to have senior marketers with industry-specific experience on your team for a single campaign or a limited period. This allows even small and medium-sized companies to benefit from the services of senior marketers they could not afford to employ full-time. In this case, a CMO (Chief Marketing Officer) will set the direction of the campaign and follow its development and execution.

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What does a fractional CMO do?

The professionals who provide this type of service have years of experience and a proven track record and, when working as fractional CMOs, they manage multiple teams and campaigns at the same time. Their diverse backgrounds allow them to navigate different techniques and strategies successfully, often across a wide range of segments that may be concentrated in the same industry or in a cluster of different industries. Their strong point is the ability to devise successful content marketing strategies to reach their target audience.

What fractional marketing can do for your business

Not only does fractional marketing give you access to highly experienced professionals at a very competitive rate, but it also provides you with significant growth opportunities. Their contribution doesn’t end with the creation of the strategy, but also extends to solving problems that may be encountered in the implementation of a campaign. Working closely with professionals of this calibre is a great training opportunity for your team. In addition, lessening the workload on your employees will allow them to focus on other important aspects of campaign management, such as data analysis or sales, avoiding the risk of burnout during especially intense workloads. Moreover, it is an extremely flexible way of working, allowing you to request exactly the number of professionals and the amount of working hours that your project requires and that your budget allows.

When to hire the services of a fractional CMO

This is the type of professional that can help you if your company is too small to afford a full-time CMO or if you need to work on a single project that requires only a few hours of commitment per week. Another time you may want to use a fractional CMO is for projects that involve working in a specific area that your team is unfamiliar with.

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