Like every year, we find ourselves, in December, taking stock and analysing how marketing has changed and what new trends are emerging. Or, in some cases, which old trends will make a comeback. Change has always been fast in this industry, but in the last couple of years, the pace of evolution has increased considerably, especially during the long lockdown months that have shifted our existence almost entirely online. A general look at the current situation suggests that while in the past a successful marketing strategy involved using the right platforms to create and deliver targeted ads to the right audience, nowadays success is much more dependent on branding and the ability of business leaders to make bold choices. Engaging directly with the audience, especially in B2C marketing, is becoming increasingly important, while formats are becoming shorter and more suitable for ‘background’ consumption, requiring only partial user participation. Let’s take a look at some of the marketing trends for 2022.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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