Fuorisalone 2018: schedule your participation

Not only design

Design is a transversal discipline and this is why Fuorisalone attracts brands from all sectors: from art to cars, from fashion to food, from communication to engineering. Even brands that are not specifically involved in the design sector can benefit from taking part at the event. Each exhibitor or brand can organize its own presence at Fuorisalone on its own or make use of professional intermediaries, who help companies find suitable locations and organize their events and promote them according to effective strategies. Parties and exhibitions, press days and official launches, networking events and installations: the Fuorisalone combines the infinite and glittering stage of social events and the shows of the big brands taking part in the actual fair with the proposals for cheaper spaces, within the reach of those designers and small brands that are in their launch phase and would otherwise not be able to access the pavilions of the exhibition spaces. This is a splendid example of a bottom-up organization that has turned into an institution: what in the 1980s was a spontaneous movement of the involved operators, who felt the need to systematize information on the Milanese events at a particular moment, over the years it has become an almost more popular brand than the Salone itself. This is partly due to the fact that, as often happens, the scene that develops collaterally around a great event often contains the most original and interesting instances of that sector.

Location: book it in advance!

Milan is a business-friendly city and there are many locations, even unusual ones, in which it is possible to organize events and presentations. Of course, the design week is one of the hottest times of the year and that’s why it’s important to move well in advance. Letting too much time to pass means risking not finding the right place to organize your event and having to choose a location dictated by necessity, rather than one truly suited to the spirit of the brand. For a prestigious event, destined to leave a strong impression on potential customers or the press, it will be advisable to choose well-known institutional locations, such as the Pirelli skyscraper. If, on the other hand, you want to focus on style and sophisticated atmospheres and tie yourself to the history and art of the city, you can choose from the many historic buildings that offer their spaces for corporate events. Finally, for those who want an event in the name of modernity, dynamism and technology, in recent years post-industrial spaces have multiplied in Milan, adapted and refurbished, often extremely versatile and equipped for any need.

What you need to be at Fuorisalone

To be on the radar of the Fuorisalone you need the essential: a well-structured project, a location in which to present it and the right communication. And, of course, a suitable and well-planned promotional campaign: to make your voice heard in a crowd of communications, it is not enough to be there, you need an effective strategy. Smart Eventi has been operating in Milan for years, providing original solutions and professional assistance of the highest level in the field of corporate events and promotions. If you need assistance in organizing your event, if you want to set up a temporary shop for the occasion or launch a new product or if you are looking for a sensational and unusual idea for your promotional campaign …
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