How to increase your ranking on Google My Business

Keep your Google My Business profile up to date

Make sure that all of the information in your Google My Business profile is accurate; this includes phone numbers, street address, hours of operation and website address (if applicable). Do not forget to include photos of your business as well!

Post regular updates

Update your content regularly – this includes photos and descriptions – especially when there is any type of change that occurs at your location (new products/services offered; new staff member; changes in hours etc.). You will also want to update any reviews left by customers so that they are easily accessible by potential customers searching for reviews on Google.

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Respond to feedback

Respond to customer reviews – whether positive or negative, it is important that you respond to any feedback left by customers on Google My Business as soon as possible. Not only does this show potential customers how responsive and caring you are about their experience but it also allows them to see how others rate their experience with your company.

Don’t ignore negative reviews and learn to manage unhappy customers

If you’ve been in business for any length of time, chances are that you’ve received some negative feedback from customers. In fact, if you’re not getting complaints, then it’s possible your customers aren’t communicating with you at all and that’s a problem.

The first thing to know is that Google is listening. If there are negative reviews about your business, then Google knows about them and displays them prominently in the search results page.

If someone has taken the time to write a review about your company, don’t ignore it. Take the time to respond and handle their issue appropriately. A response will show potential customers that you care about their experience with your brand and want to make things right.

If possible, respond within 24 hours of receiving a negative review so that prospective customers see that you’re on top of things and can resolve problems promptly. If you can’t fix an issue immediately, let the customer know when they can expect a response from you or your team member handling customer service issues. Also be sure to respond publicly so others who may have similar experiences know that there’s action being taken behind the scenes

Conclusions

Your reviews and ratings are important, no matter what platform you’re choosing to use. In other words, take the time to cultivate your online presence, and your reviews and ratings won’t have to be a cause of concern. You will have to do some work eventually, however. Whether you’re concerned about Google or not, your customers will be—so make sure you’re prepared for them. By keeping a consistent tone and getting reviews from verified sources, you can raise your Google My Business ranking to the top of search results. This will ultimately affect how you do with AdWords and overall SEO.

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