How artificial intelligence is changing the event business

What AI can do for virtual events

With an increase in the number of virtual and digital events being held annually, attendees will be expecting increasingly engaging experiences. Events professionals will therefore use artificial intelligence to make more immersive and visually attractive events.

Contemporary AI will allow for the creation of immersive virtual environments where people can meet remotely and interact with each other virtually, making the experience much more engaging than it could be otherwise. In addition, AI’s machine learning capabilities will enable event planners to analyse interactions and best practices based on huge amounts of data—information from participant profiles, social media activity and so on—to make event experiences more personalised. This will increase the engagement of participants in events.

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Customisation is key

The technology industry is always on the lookout for ways to improve the user experience, and artificial intelligence has been a big part of this. One way it will change things is by making it easier to provide what attendees want. Event planning is a complicated business, and there’s often a lot of guesswork involved in trying to figure out what people want out of an event. The more data organizers have about specific preferences and concerns within their industry, the better job they can do at creating great events that meet those criteria. Attendees can also use data to communicate more directly with event planners about what they want, which could result in better events for everyone.
Think about how much time and energy you spend trying to figure out what the audience wants from an event and catering your program accordingly. With AI, you’ll be able to get this information quickly and easily so you can put your resources where they’re needed most.

Event marketing

As AI advances, it will play a larger role in digital marketing and social media for event planners. This technology will allow for more personalized brand experiences and provide better customer service. Event planners should continue to educate themselves on the tools available to them so they can take full advantage of the capabilities that AI has to offer.
Events have to be marketed just like any other product and proper targeting is essential. Artificial intelligence makes this process easier by using big data analysis and predictive modeling to help you choose your targets and better reach them with your message.

Conclusion

People are starting to see how valuable AI can be for event planning, and it’s only going to get more popular from here on out. It’s likely that this technology will be incorporated into just about any facet of the industry that you can imagine: everything from ticketing sales and seating charts to presentations and panel discussions could become easier to manage when AI comes into play.

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