There’s no shortage of buzz aboutartificial intelligence, and as the technology continues to evolve, its applications are extending into various industries. Meetings and events are no different—in fact, event planners and marketers in particular should take note of how AI is making an impact on the industry. AI systems, including chatbots, virtual assistants and voice-activated technologies are revolutionizing the way event planners gather data while engaging audiences. They can also be used to run analytics on previous events in order to figure out how the ROI will change. And it’s not just for tech giants like Microsoft and Amazon who can afford to hire some of the best minds in the industry to build machine learning algorithms that can autonomously analyze big data and make predictions about future consumer behavior. With the help of artificial intelligence and machine learning, even small-scale event teams can access powerful insights on event planning and market research.
Leave a reply