The way we interact with our electronic devices has changed dramatically over the past decades. Those of us who still remember the early days of texting and the need to press on a key three or four times to get an “L” or an “S” often feel ancient, when confronted with the younger generations, born to touch screens and swiping. All of these little gestures have become part of our daily routine and we perceive them as natural, often unaware of the fact that there is reasoning, research and planning behind those actions. Interfaces have been designed to serve a purpose and the fact that we assimilate them effortlessly is proof that they have achieved it. Snapback is aiming at taking this whole process one step further. This Italian Startup has drawn conspicuous international attention by coming up with new ways of interacting with our smart devices, thus making them a part of our lives in ways that were almost unconceivable only a short while ago. Touchless interaction is an important part of the Snapback revolution and it opens up a whole new world of possibilities for a rich and complex user experience. The Snapback team is small, compact and incredibly effective and every decision is a collective process, so much so that this interview is not with one individual, but with three members of the team, Claudio Capobianco, Ester Vigilante, and Giuseppe Morlino, answering as one.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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