The sectors driving success in the events industry

Corporate events dominate the market, with retail and trade leading the sector

Among the industries that organise the largest number of corporate gatherings, commerce and retail occupy the leading position. Research conducted by the Fondazione Fiera Milano with ASERI – Università Cattolica shows that 33 percent of large corporate events with more than 1,000 participants are linked to the commercial sector.

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Retail businesses rely on extensive sales networks, franchise structures and recurring product launches, all of which generate frequent conventions, partner meetings and seasonal presentations.

Technology and ICT events

The technology and ICT sector accounts for around 23 percent of large corporate events. Tech companies often organise conferences, training sessions and community gatherings to present innovations and support networks of developers, partners and specialised users who must remain constantly updated.

Finance, insurance and manufacturing events

The economic and financial sector ranks third, with 17%. Banks, insurance companies, and financial operators organise team-building events, conferences, and national meetings primarily related to the training of sales networks, regulatory updates, and maintaining relationships with customers and partners.

Manufacturing industries, including automotive, food production and chemicals, also rely on corporate gatherings to coordinate distribution networks and provide technical training for dealers and partners.

Italy among Europe’s main event destinations

Italy holds a prominent place in the European business events scene. Milan and Rome host a substantial portion of events, while Rimini surprisingly ranks among the most renowned European locations for large conferences.

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