Smart Eventi and Philip Morris: a memorable gala dinner in Milan

Picking the Perfect Location for Philip Morris

In line with the client’s preference for a distinctly Milanese aesthetic, Smart Eventi immediately set out to find a suitable venue and selected a prestigious historic building capable of hosting a “placè dinner” for a group of 130 guests. This ideal setting was then adorned with turquoise-themed decorations, chosen by the client as the color of the year.

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A Turquoise Triumph for Philip Morris

The turquoise color theme, presented in various shades, was applied comprehensively to every visible element, including floral arrangements and lighting setups. This attention to detail and meticulous care for the aesthetic of the environment created an elegant atmosphere perfectly in line with the client’s expectations.

Crafting an Authentic Milanese Menu

Understandably, presenting a foreign audience with an authentic taste of local cuisine is a rewarding, yet intricate task. Smart Eventi rose to this challenge by creating a menu that both celebrated and represented traditional Milanese cuisine. This menu was adored by the guests, marking another successful execution of the client’s vision.

Entertainment Suited to the Theme

As a final touch, Smart Eventi proposed the entertainment for the evening – a dynamic and talented band, Boys4Road. Known for their versatility and charisma, the band members dressed in turquoise, blending with the theme and enhancing the overall visual palette. The performance was highly appreciated by the attendees, adding an energetic rhythm to the evening.

From location scouting to the definition of a menu suitable for international visitors, from the creation of themed decorations to the arrangement of tables and lighting following a specific color choice, from entertainment to the punctual supervision of every detail, Smart Eventi has once again demonstrated its absolute competence in high-level event management, creating a highly successful gala dinner for a prestigious client

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