Tricobiotos’ catwalk and hairstylist performance

An exclusive event in a stylish open space

The client, with whom we previously had the opportunity to work, contacted us again this year and asked us to plan an event with a lot of potential: a fashion show featuring a demonstration of new hair products for about 120 professionals from various salons, as well as a practical demonstration performed by hair stylists with skill and creativity. They also required the location to have a strong visually appealing effect while yet being modern and not too traditional.

Therefore, it was crucial to pick the best venue that could satisfy the client’s needs while also enhancing the event that was intended to demonstrate the excellence of the products being marketed.

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We supervised the food and beverage and technical setup, and we chose a large open space in Milan with a modern design that offered a 360° immersive atmosphere, video-projection equipment on all the walls, and the ideal ambiance for the occasion.

The event began with a fashion show of the models who had been previously combed and styled using the client’s products, particularly Moroccanoil, a line imported from the Israeli company that first marketed Argan oil in the world. The entertainment lasted for two hours. It was an occasion that could successfully bring together entrepreneurship, elegance, and beauty.

Two professional hairstyling sessions followed, where the stylists showcased their abilities by designing various hairstyles in real-time while once again using the products provided by our client, consequently showing their potential.

This original and creative moment, which displayed the abilities of the professionals involved and the quality of products used, contributed to making the overall experience even more appealing for everyone present.

The customer’s wishes are our goal

One of the major players in this field is Smart Events. The fact that the relationships we establish are frequently ongoing, like in this case, is evidence that our team can successfully plan the ideal event for those who come to us. Whether we are working on a small to medium scale or in the context of huge events like Milan Fashion Week, the selection of the ideal location is very important to us. Here, we are experts.

Listening to the needs of our clients and figuring out how we may best address them are crucial to us. We did exactly the same thing for Tricobiotos, figuring out how to best showcase the professionalism, credibility, and quality for which the company is renowned.

Looking for the perfect venue for your next event? We can help!!