Vlasta Kopylova, fashion show and showroom in downtown Milan

Our flagship has always been events, and those who turn to Smart know that our strategy is to enhance the unique characteristics of each proposal. When it comes to Milan and fashion, we feel right at home. As a result of our collaboration with Vlasta Kopylova, who chose Milan for the launch of her new line for autumn-winter 2022/2023, we were able to create an original and highly effective event that combined a fashion show, showroom, and party.

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Fashion show and showroom: a trunk show combining classic elegance and pop art

The collection was to be shown during fashion week in September 2021. However, due to Covid constraints, the brand decided to move the show to March and make it an absolutely unforgettable event. This is where we came in, happy to be able to give life to what was a wonderful opportunity to bring our creativity to bear, always at the service of the customer.

Our objective was to locate the ideal location. Those who know Smart Eventi understand that the location is not just a location, but a winning idea and the best way to present it, in a perfect fusion of frame and content.

In the case of Vlasta Kopylova, the goal was to find the right context in which to display the collection while also having the models walk the runway, and then create a party worthy of concluding the event. The Salone dei Tessuti, a refined location near Corso Buenos Aires, was our choice. The Salone proved to be the ideal setting, with its 100 square metres, perfectly functional technical facilities, modern finishes balanced in a classic context, solid oak tables dedicated to fabric display, and an elegantly contemporary atmosphere. Ideal for hosting the fashion show, showroom, and subsequent interaction between insiders, potential buyers, and fashion enthusiasts, our client’s ideal target group.

The ideal location for the collection’s pop elegance

We chose the location after carefully examining the collection, which pays tribute to the lives of iconic women such as Audrey Hepburn and Barbara Bouchet while incorporating elements of pop art and graffiti. Ours is a service that goes beyond simple location scouting and contributes significantly to the aesthetic, commercial, and promotional resale of the brand’s product.

We were able to stage a real fashion truck show, which was attended by 200 people, in complete compliance with anti-Covid regulations and in keeping with the allure of the 1950s divas celebrated by the collection. All of this in a historical, artistic, and festive setting in which the line presented took center stage, exactly as the customer desired.

In fact, the collection was present not only on the catwalk, which was enhanced by the models’ fashion show, but also throughout the showroom, imprinting the participants’ memories on multiple levels and with a persistent and lasting impact. In a nutshell, our event was held in the ideal location for the specific brand, as well as in the ideal city for fashion. Not an easy task, but one that Smart Eventi magically makes possible.

Looking for the ideal location for your requirements? Please contact us right away!