We joined the Urban Vision DooH Green Marathon

Two billboards to promote “green” companies

Two large-scale billboards will be part of the marathon, one in Milan, on Via Larga—Largo Augusto, and the other in Rome, at Lungotevere near Castel Sant’Angelo. To make them sustainable, Urban Vision has teamed up with Neutralia, a technical partner that measures the emissions of individual communication projects and implements strategies to reduce and offset them. In this way, communication campaigns can be made completely CO2 neutral.

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The Urban Vision marathon began on June 5, with the inauguration of an event organized by Legambiente. The campaign, in which New Balance is a main sponsor, will use installations to raise awareness of sustainability at all levels, from production to communication. New Balance kicked off the first week of the event with a campaign touting its environmentally friendly shoes.

The purpose of the DOOH Marathon is to recognize brands that have made commitments in support of the environment by reducing their carbon footprint. These are outstanding showcases for their efforts towards climate neutrality.

The importance of eco-sustainability is often underestimated in the communications and marketing industry. Yet this industry is responsible for a significant percentage of our emissions, and like any other, must put itself in a position to reduce its carbon footprint wherever possible. Urban Vision has always been at the forefront in this regard, having been the first media company to achieve ISO 14064-1:2018 certification for quantifying and reporting its greenhouse gas emissions, committing to achieving climate neutrality and using sustainable materials for its installations.

GECO for School: sustainability and education

We have chosen to join this movement, as well, by creating visibility for our educational project GECO for School, which aims to raise awareness of sustainability among young people. We have created and offered to thousands of schools and students throughout Italy an original format that supports education and training on the subjects of the environment and circular economy. The project has enabled many students to learn more about topics such as alternative energy sources and the circular economy.

GFS’ program was an accessible and scalable educational model that provided in-depth content on sustainability issues. Hands-on contests helped students put the “theory” of a greener way of life into practice.

Our advocacy continues to expand our network and lay the foundation for a more sustainable school that revolves around a growing community of students who can come prepared to meet the challenges of the future.

In order to address the problem of youth unemployment, for instance, we are developing a new program aimed at producing content and insights on “green” professions that will be in demand by companies in the near future. We hope that this will help young people prepare for their futures as professionals.

Want to know more about GECO Expo and GECO for School? Call us today!