From 10 to 19 July, Milan played host to the highly anticipated K-Content Planet 2024 event, a celebration of all things Korean that transformed the city into a vibrant hub of K-Pop, K-Beauty, K-Drama, and more. Organised by the seasoned event planning duo of Guru Marketing and Smart Eventi, this 10-day extravaganza took over the iconic Salone dei Tessuti, immersing visitors in the captivating world of Korean culture.
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