TikTok and Instagram are two of the most popular social apps in the world. They have millions of users and can be used to engage event attendees by encouraging them to use specific hashtags, creating a network of ambassadors, hosting competitions, and using influencers.
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Encourage the use of specific hashtags
While it’s important to encourage attendees to share content, you also want them to be able to find that content. That’s why it’s helpful if you include a unique hashtag in your event marketing efforts and encourage attendees to use that hashtag when posting about the event on social media. Perhaps by enlisting the assistance of a professional team in developing a multi-channel strategy.
Here are some tips for creating a unique hashtag:
- Include the name of your event as part of the hashtag
- Make sure the hashtag is relevant to what you’re promoting (for example, if your event is about innovation, try #innovate)
- Use lowercase letters and avoid numbers or special characters (e.g., #innov8 instead of #innovation)
Create a network of social media ambassadors
In order to build a network of social media ambassadors, you will need to involve your attendees in the planning process. They should be invited to share photos and videos of their experience on social media channels, as well as tag you in those posts. This can be done by creating a hashtag that corresponds with your brand or event name. For example, if I were hosting an event called “Tiktok Top”, my hashtag would be “#TTTop.”
The more you involve your attendees in the planning process, the better. This will allow them to feel more connected to your brand and event, which will make them more likely to share content about it on social media and continue supporting you long after your event has ended.
Host competitions and give away prizes
Hosting a contest can be a great way to drive traffic and engagement. You can offer discounts or free tickets for the next event, but you should also make sure that everyone who participates has the chance to win something. If you have a small budget, think about offering gift cards instead of physical prizes. For example, if it’s someone’s birthday on June 26th (or any other special day), you could give away one free ticket per day for that week and let people enter the contest once per day by posting their photo with an exact timestamp and location tag.
You can also use TikTok or Instagram stories as part of your competition process! For example: “Tag us in your video telling us why you love this brand.” Or “Post a story with proof that you purchased our product within the last 7 days.” This type of content is fun and engaging because it encourages users to share their experiences while also keeping them engaged within their social circles.
Use influencers as part of your strategy
There are many reasons to use influencers for your event promotion. You can use them to promote your brand, increase brand awareness, increase brand loyalty and increase brand engagement.
For example, if you’re hosting a conference or expo and want attendees to be engaged with the content throughout the day, it may be beneficial to get some high-profile influencers involved in the planning process so they can speak on behalf of their respective industries at different times throughout the program. This will give attendees something interesting to listen in on while they wait in line for food or coffee breaks
Influencer marketing has become an essential part of a modern marketing strategy because it helps both companies and consumers connect with one another online.
TikTok and Instagram can be useful tools for engaging your event attendees
Both platforms are great for promoting your event and interacting with attendees once it’s underway. Their visual nature makes them ideal for sharing photos from the event, which is especially appealing to millennials and Gen Zers who prefer content that looks good to them but also tells a story. As an added bonus, both platforms allow you to easily share information about your brand or company by adding hashtags in videos or posts (and even custom stickers!). Obviously, mastering the specific language of the social media platform chosen for promotion is required.
It’s clear that there are a number of ways to engage event attendees on Tiktok and Instagram. In the end, it always comes down to finding what works best for you and your company. You may want to try out different types of content, see what works best with your audience and then focus on those things in the future! Good luck!
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