Tourism has always been a staple of the Italian economy, and incoming tourism is a growing force within it. This branch of the industry caters to foreign tour operators who require services such as transportation, restaurants, hotels, and tour guides for their clients visiting Italy. Incoming tourism has seen a steady increase in recent years and can count on a growing number of professionals who are increasingly aware of the needs of their B2B clients (who are, in turn, keenly aware of the needs of their own B2C clents). For this very reason, the growth of incoming tourism is not just about the numbers. The key to success is creating a unique and unforgettable experience for tourists, an experience that goes beyond the standard tourist destinations and encompasses the culture, beauty, and traditions of the country. This is where the concept of experiential tourism comes into play and gets intertwined with the very core of the incoming tourism business. As incentive travel experts, we have had multiple clients specifically ask for meaningful and unique experience, especially for international teams visiting Italy as part of an incentive package, team building event, or business trip.
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