How to find the right speaker: our tips

Choose a professional speaker, not a funny friend

Don’t be tempted to call your friend, no matter how funny they are, or that former classmate who was the life of the party during school trips. A corporate event isn’t an impromptu gathering, and adolescence has been long gone. If you yield to this temptation, you’ll find yourself stuck in an evening that doesn’t take off because you’ve spectacularly missed the mark with the speaker.

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A competent and prepared professional has the ability to capture and retain the audience’s attention, infuse energy and enthusiasm, and effectively convey the message you’ve placed at the core of your event. When it comes to training or motivational speakers, the task becomes even more specific, and the difficulty level rises. Educating or motivating the audience is not an easy task and can only be accomplished by someone with extensive experience in the field

Simply being able to speak in front of a group isn’t enough to handle the complexity of a corporate event. While a ‘socially adept’ attitude might be appreciated, a true speaker possesses many other skills: specific expertise honed over years of professional practice, a deep understanding of event dynamics, and the ability to navigate uncertainties that could jeopardize its success.

Speakers can perfectly manage both their routine and any unexpected occurrences that may arise, even in the best of situations. That’s why choosing a professional figure means ‘safeguarding’ the success of the initiative: don’t leave it to chance. Your efforts and your image depend on it.

Evaluate different types of speakers and choose the most suitable one

Another factor to consider is the type of speaker that best suits the event you’re organizing. What do you need? A moderator to handle a panel discussion, a formal presenter for an institutional event, an entertainer for a show, or perhaps a motivational speaker who can engage the audience on specific topics? Each type of speaker brings a different set of skills and style, and selecting the right fit ensures everything runs smoothly.

There are several avenues you can explore to find the right individual. You can independently seek profiles that seem suitable and check their track record. Alternatively, you can ask trusted colleagues who have experience in this area, or attend events where you can observe the speakers live to see if their style aligns with your objectives.

If you want to avoid mistakes, the best advice is to turn to established event planners who can provide this service. They are capable of offering the perfect speaker for your event and your needs.

A concrete example: the choice of Cristiano Militello for the IAD convention

This is what happened with the IAD convention organized by Smart Eventi, a renowned event planning agency based in Milan. For IAD, Smart Eventi arranged an event inspired by the format of American late-night shows, emphasizing teamwork with the slogan “Together We Can Do It”.

To lead the evening with stage presence and the right ability to engage the audience, Cristiano Militello was chosen—a professional speaker who achieved great success, much to the client’s satisfaction. This wouldn’t have happened with an impromptu or unsuitable speaker. With Smart Eventi, there’s no room for improvisation. That’s why it’s worth investing time and energy in choosing the right professional. Like an experienced guide, only the most qualified figure can lead participants to their destination.

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