Sustainability in events: green is more than just a trend

Reducing environmental impact through responsible choices

Food and beverage services play a significant role in the environmental footprint of events. Choosing catering a km zero and packaging eco-friendly solutions is one of the most effective ways to reduce emissions and waste.

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Local sourcing not only supports regional economies but significantly cuts down on transport-related emissions. Many caterers now offer menus featuring seasonal ingredients and minimal packaging. Compostable or reusable containers further ensure that even large-scale catering has a reduced ecological impact.

Venue selection and CO2 compensation

Another critical element is the venue itself. Event planners should prioritise certified sustainable venues — spaces that meet recognised environmental standards for energy efficiency, waste management and water usage. Labels such as ISO 20121 or Green Key certification are reliable indicators.

In addition, planners can address the unavoidable environmental costs of travel and logistics through CO2 offsetting programmes. These involve investing in renewable energy, reforestation, or community-based sustainability initiatives to balance out carbon emissions generated by the event.

Integrating circular economy principles

Minimising waste begins at the planning stage. Instead of single-use decor and materials, opt for reusable, rented or upcycled elements. Digital signage can replace printed banners, while thoughtful layout planning helps reduce excess energy use and unnecessary materials.

One of the most overlooked aspects of sustainable events is post-event strategy. Avoid letting materials go to waste by arranging partnerships with local charities or creative reuse organisations. Thoughtful planning ensures a positive environmental and social impact long after the event ends.

Communicating your green values effectively

Implementing green practices is vital — but so is telling your audience about them. Communicating your values clearly builds trust and participation. Let attendees know how you’ve reduced your footprint, what materials you’ve chosen, and how they can contribute during the event.

Use pre-event emails, signage, and dedicated sustainability pages on your website to highlight your commitment. Avoid greenwashing by being specific: for instance, mention that your event features zero-kilometre catering, compostable materials, and a certified carbon-neutral venue.

Future-proofing events through sustainability

The shift toward sustainability is not a phase but a fundamental transformation in how events are conceived and executed. Green practices drive long-term benefits: reduced costs, improved brand image, regulatory compliance, and genuine connection with your audience.

By embracing conscious catering, responsible venue choices, circular economy models, and effective communication, event planners can shape experiences that inspire and endure — both for participants and the planet.

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