Event planning is a unique field of work, and it requires a unique set of abilities. The best event...
Autore - Lucia Conti
The impact of AI art on marketing communication and graphics
You may have heard about AI art, but don’t know how it works or why you should care. In this...
Digital escape rooms: the perfect idea for your next event!
Escape rooms are a fun, interactive way to engage the team and get everyone working together...
Engaging event attendees on Tiktok and Instagram
TikTok and Instagram are two of the most popular social apps in the world. They have millions of...
Organizing an event in all aspects: the IAD Italia experience
Organizing and executing a complex event in all aspects: this is the task assigned to Smart by IAD...
Best team-building activities for September employees returning...
The transition from summer to fall offers a chance for a new beginning, which can be extremely...
Vlasta Kopylova, fashion show and showroom in downtown Milan
Our flagship has always been events, and those who turn to Smart know that our strategy is to...
Consumers are spending less time on social media platforms
According to a new study from IAB UK and comScore, the Open Internet, which includes channels such...
TikTok, Generation Z and the Green Revolution
TikTok, a mobile video platform with 15 million daily users, is the leading social channel for...
Metaverse and brands: an ever-stronger union
The Metaverse is not a new concept, but it is a growing trend that is inspiring many brands and...
TikTok introduces third-party app integration
TikTok has been reaching out to advertisers for some time now by making it easier to create...
“Workation’, the new trend matching work and...
The term workation is a combination of the words “work” and “vacation”. It is a...
The future in a container: how Smart Eventi helps a project...
Sustainability is the driving force behind the majority of our projects, and those who follow us...
Car Building and wine tasting: a perfect incentive trip to the...
Our extensive experience in the event industry has taught us that team building is one of the...
Restarting Events: Ideas for coping with the New Normal
The year 2022 began with high hopes for the events industry. Pandemic management is progressing...
Shoppable ads: a quick and effective form of advertising
One of the issues with most forms of traditional advertising is that the vendor is often unable to...
Grow your customer base using surveys
Surveys are an extremely effective way for your business to analyse consumer insights and thus...
NFT, the extraordinary success of non-fungible tokens: why are...
NFT stands for non-fungible tokens. NFTs can be viewed as authentication certificates for any sort...
The endless opportunities of B2B digital events
B2B events are essential and provide invaluable opportunity for anyone looking to grow their...
Turn your old blog into a tool to boost your B2B marketing...
B2B marketing campaigns are very complex for a number of reasons. Firstly, because the competition...
Facebook is launching Reels: new opportunities for creators and...
After launching Reels successfully on Instagram, Meta is introducing them for Facebook as well...
Forecasts for the events industry in 2022: what can be expected?
The events industry has been hit hard by the pandemic crisis and, even though it has sought and...
Meta will take e-commerce to the next level
As Facebook completes its rebranding as Meta, retailers, brands will need to adapt their e-commerce...
Tips and team building ideas for 2022
Working as a team during a pandemic is a huge challenge for everyone. Physical interactions are...