Maybe it started with social media itself, that whole ecosystem built on emojis, memes and trends...
Autore - Lucia Conti
Does arguing help teams? Yes, but only when done right
Conflict inside a team often gets treated almost like a disease to eliminate, something you catch...
“Professional, versatile, and helpful”: The Espo&Cartotec...
For over four decades, Espo&Cartotec Spa has developed strong expertise in the POP (Point of...
Why AI tends toward melodrama: recognising the tells, fixing the...
Something odd happened to content writing when AI became democratised. Suddenly, everyone could...
Smart Eventi for Le Vie del Tartufo: a 007-inspired rebranding...
When a brand decides to embrace a new visual identity, how it When a brand decides to embrace a new...
Team building investment: why the group matters more than hiring...
Stop hiring talent until your team actually functions. That’s blunt, perhaps even slightly...
Event Planning: How Catering Choices Shape the Event Format
When it comes to event planning, there are several important questions to consider: What’s the...
The framing effect: why you rarely choose as freely as you think
Picture two doctors offering the same operation. One tells you it carries a 10% chance of death...
Let’s stop calling them sustainable events if...
There’s more and more talk about sustainability. Yet, when organizing events, people often have...
Event format: why spending your budget on venue and catering is...
Spend enough time attending corporate events and you’ll notice a pattern: companies pour huge...
Effective team building starts with people, not activities
When people think about team building, attention almost always shifts immediately to the activity...
Smart Eventi advances to third year of ISO 20121 certification...
For Smart Eventi, the successful completion of the recent ISO 20121 verification confirms that its...
Transforming prevention into engagement: the Medi Market...
Health awareness campaigns rarely manage to capture lasting public attention without leaning...
The return of physical stores and what it means for businesses
Until a few years ago, it seemed that e-commerce was the future, destined to expand steadily while...
Organising sustainable events: how ISO 20121 certification works
Every event leaves its mark. Water consumption, waste generation, energy use and carbon emissions...
Smart Eventi once again organises the Pharmacists’ Order...
The Pharmacists’ Order of Monza and Brianza selected continuity this year. Rather than...
How to design events that genuinely encourage social interaction
Successful events are built around the quality of the experience they create and the networking...
Do you want to strengthen company culture? Don’t forget to...
What would you say, if we told you team building was a thing in the Middle Ages? It seems...
Less waste, lower costs: the economic value of sustainable events
The economic argument for sustainable events has become undeniable. Implementing sustainable...
The importance of design in event planning
The fusion of interior design and event planning creates opportunities that go far beyond mere...
How to organise high-impact corporate incentive travel
According to the Incentive Research Foundation 2025 report, incentive travel acts as a strong...
Putting the consumer first with experiential marketing
Events and campaigns are no longer built solely around product features or polished brand messaging...
Corporate events and venue selection: how to find the right space
Choosing a venue is a crucial step in organizing a corporate event because it shapes the structure...
The success of street marketing: FOMO or strategy?
Walk through Milan during Design Week and you’ll see something curious. Brands that could...