Carbon-Neutral Event Planning: A Case Study in Sustainability

Choosing a LEED-Certified Venue

The first step was selecting a venue aligned with our sustainability goals. We chose a LEED-certified space in Milan’s Porta Garibaldi neighborhood. This modern “gem” met key criteria: energy efficiency, close proximity to public transit, and on-site catering to reduce transportation emissions.

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Right away, the venue set the stage for an event that would reduce environmental impact. Attendees could easily reach the conference via metro or train, avoiding traffic and fossil fuel-burning cars. The space itself was designed for optimal electricity and water efficiency. And we would source catering directly from the venue’s kitchens.

Local, Organic Catering

Catering offered perhaps the biggest opportunity to “go green.” We worked closely with the venue’s caterers to craft a menu focused on local, organic, and responsibly-sourced ingredients. From artisanal dishes to Slow Food specialties, the menu reflected values of sustainability and social responsibility.

Rather than relying on international supply chains that burn fuel in transit, we chose ingredients from regional farmers and food artisans. This not only minimised carbon emissions, but supported local economies.

Calculating and Offsetting Carbon Footprint

A key part of our eco-friendly execution was measuring and offsetting the event’s carbon footprint. Using our GHG Protocol-based platform, we analyzed key sources of emissions, including:

 Utilizzando la nostra piattaforma basata sul GHG Protocol, GECO ha infatti analizzato le principali fonti di emissioni, tra cui:

– Transportation of attendees and staff

– Energy used at the venue

– Catering choices

– Waste generated

We then purchased certified carbon credits to offset the conference’s footprint. Our investment will support emissions-reducing clean energy projects in Africa.

Educating Attendees

Beyond logistics, we integrated sustainability into the event’s messaging itself. A video presentation educated attendees about the eco-friendly planning, enlightening participants on how green choices impacted the event. Our goal was to share our values and involve attendees in this vision.

This conference was not a one-time initiative, but part of our broader mission to make events greener while improving our clients’ reputation and social responsibility. Our strategic consulting helps companies plan carbon-neutral events and communicate their commitment to the environment.

By partnering with us, you too can reduce ecological impact, show leadership, and build a culture of sustainability. Don’t miss this opportunity to make your next event a resounding success for both your business and the planet.

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