Revolutionising Event Sustainability: The RE-Cig and GECO Partnership

The Power of Innovative Recycling

RE-Cig, an innovative start-up, has developed a process for recycling cigarette butts collected through strategically placed “Smokers Points” in businesses and public spaces. This approach doesn’t merely dispose of these waste items. Through advanced technology, these discarded cigarette butts are transformed into reusable plastic material, which can be fashioned into various objects, from eyeglass frames to other accessories.

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The Circular Economy in Action

The RE-Cig and GECO partnership is a testament to the power of circular economy practices. By adopting this approach, companies can significantly reduce their environmental footprint while reaping benefits. These advantages extend beyond ecological considerations, encompassing financial gains through reduced operational costs and enhanced public image.

Elevating Event Sustainability in Milan

The introduction of RE-Cig’s innovative cigarette butt management system to Milan’s premier event locations represents a significant step forward in the city’s commitment to environmental responsibility.

Furthermore, the synergy between RE-Cig and GECO is evident in the statements of their respective leaders. Marco Fimognari, CEO of Re-Cig Srl, expressed his enthusiasm for collaborating with a sustainability-focused partner like GECO Csr, while Daniele Capogna, founder and CEO of GECO, emphasized how partnering with RE-Cig perfectly aligns with their mission to enhance sustainability in the event sector

The Future of Sustainable Events

As this model gains traction, we may see a ripple effect across the events industry. Other companies may be inspired to seek out similar partnerships or develop their own innovative solutions to environmental challenges while planning events.

This could lead to a wholesale transformation of the industry, with sustainability becoming a central pillar of event planning and execution.The RE-Cig and GECO partnership represents a significant milestone in this journey towards truly sustainable events. It demonstrates that with creativity, innovation, and collaboration, even the most persistent environmental challenges can be transformed into opportunities for positive change.

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