Are you considering a career as an event planner? Or perhaps you’re already in the industry...
Events
4 ideas for your outdoor corporate events to try out this summer
Summer is a wonderful time to host outdoor
Fuorisalone 2023: What to expect from “Laboratorio...
The biggest international event for the design sector, Fuorisalone, which is also renowned for the...
Interview with Daniele Calcaterra: “my collection is like a...
by Francesca Pirani Soaring and elongating shapes, like an unbridled wave growing taller and...
Employee wellness should be your new priority when booking a...
One of the biggest trends that we’re seeing in the event industry is a focus on employee...
How artificial intelligence is changing the event business
There’s no shortage of buzz aboutartificial intelligence, and as the technology continues to...
What’s in store for digital and virtual events?
Event tech is experiencing a decline from the adoption peak of 2020 and 2021, which is to be...
Your event needs a content marketing strategy
You’ve planned the best event. You’ve confirmed speakers, vendors, and sponsors...
How to plan a successful event on your company’s premises
As the event planners of choice for a French multinational company with three locations in Italy...
What you need to know when you host an event abroad
Event planning is a highly specialized job and one that shouldn’t be taken lightly. Event...
2023 Event Trends and Predictions
Event planning is a constantly evolving field, and as the years go on, trends come and go...
Marketing strategies for a successful event
Every event is different, and as such, it requires a unique solution. To get the most out of your...
NFTs are the future of event ticketing
Non-fungible tokens (NFTs) are similar to cryptocurrencies in that they provide an immutable record...
Themed events are back! 3 ideas for your corporate party
When your boss says the office holiday party will be held at a local bar, you may start thinking...
Event psychology: useful information for event planners
Event planning is a unique field of work, and it requires a unique set of abilities. The best event...
How we planned a promotional tour for renewable energy
Our client Ener2Crowd organised a promotional tour dedicated to renewable energy sources...
Engaging event attendees on Tiktok and Instagram
TikTok and Instagram are two of the most popular social apps in the world. They have millions of...
How to organise a successful panel discussion
Panel discussions can be a powerful tool in an event’s arsenal: they can be a great way of...
Virtual and hybrid events produce a lot of data: do we collect...
The rise of virtual and hybrid events has enabled event planners to reach a much broader audience...
Pop up events are back in style! Here’s how to use them to...
Pop-up events have historically been excellent tools for brands and creators to engage face-to-face...
Organizing an event in all aspects: the IAD Italia experience
Organizing and executing a complex event in all aspects: this is the task assigned to Smart by IAD...
Find the best venue in Milan for your fall event
The fall season is a great time to host an event, whether it’s your company’s...
Vlasta Kopylova, fashion show and showroom in downtown Milan
Our flagship has always been events, and those who turn to Smart know that our strategy is to...
A unique gala dinner near Milan: the power of exclusive elegance
Glamour, elegance and luxury are the words to describe our most recent event near Milan. The Order...