Italian millennials are a troubled generation. They have lived through more crises than their...
Smartips
Join GECO 2021, the first online sustainability summit
What should a sustainability-themed event look like? First of all, in our opinion, it should...
Flexibility is the key to success during a crisis
How do companies plan for success in these confusing times? How does anyone? How do you build a...
What future events will look like: did the pandemic change us?
After a whole year of uncertainty and fear, some good news are coming on the pandemic front...
How the event industry adapted to Covid-19
Event planners have suffered a tremendous blow this year. The Covid-19 pandemic has changed this...
Engage users with optimism: Italy’s key to communication during...
Italy has been a case study for most of 2020. For the impact Covid has had on the country and its...
Digital Christmas events are cost-effective and sustainable
This is going to be an unusual Christmas. The news on the pandemic front is relentless and often...
Using a virtual event platform for your corporate meetings
Italy, like most of Europe, is moving towards new lockdown measures and restrictions on events. At...
Investing in sustainable transport: what the future of mobility...
We have been discussing mobility a lot this year. Between the airline crisis and the rise of...
What virtual conferences can do for your business during the...
As the second wave of Covid-19 caused stricter measures to be put in place all over Europe...
Your brand needs good digital pr to succeed in the Italian market
Whenever you approach a new market, you should build a specific strategy for your target audience...
Safe team-building activities in Corona-times
The pandemic has changed the way we travel, the way we work, the way we interact with our...
Together Again, safely apart: how brands can promote social...
Can marketing become art? Can art help marketing? Can both converge and help society through a...
Sustainable tourism is changing the way we travel
Sustainable tourism is the way forward. Some go as far as to say that it should be the only way...
Check out our top 3 destinations for outdoor holidays in Italy
Can we still go on holiday? And which countries are safe to visit? What kind of holidays can we...
How the Uffizi Gallery aced influencer marketing
A few months ago, the decision to entrust the promotion of the Uffizi Gallery to famous fashion...
Italy rejoins the space race thanks to satellite launcher
Italy is once again at the top of the space race, thanks to Vega VV16, which was launched on its...
Virtual motor shows – the ultimate online expos
The cancellation of all major trade shows and public events this year has led to a major crisis in...
The Covid pandemic accelerated digital transformation in Italy
The Covid-19 pandemic has caught the whole world unprepared, forcing most businesses to upend their...
How being European Capital of Culture put Matera back on the map
The city of Matera was voted European Capital of Culture in 2019, which put it on the map of...
Check out this amazing seeding box we created for a beauty...
If you have been following our blog, you will know how much we love creative seeding as a marketing...
Choose these venues for your outdoor event in Italy
The Covid-19 pandemic has completely transformed our way of life. But it also changed the way we...
Wind power in Italy: a new floating structure to be built in...
The current emergency has somewhat distracted our collective attention from another pressing issue...
How Italian companies showed solidarity through advertising...
Advertising during the Covid crisis has become a branch of its own, as it requires skills and...