We have learnt a lot over the past two years. Our agency has carried on organising events even at times when in-person gatherings weren’t allowed: we held virtual press days, remote team buildings, and a whole trade show on a 3D platform. This experience taught us a great deal and prompted us to consider what our customers and event attendees really expected. And at a time when virtual events have taken over the whole industry, we realised that personal connection, networking, and unique experiences are crucial to success in the event business. So these are the elements we will try to capitalise on as we return to in-person events. Moreover, the success of our virtual press days has shown us how the sense of contact and uniqueness can be enhanced by handing out gadgets at events. But beware: event gadgets nowadays can no longer be cheap branded plastic items, like those that have been in vogue at trade shows for years. To be truly effective, they must instead be designed to add value to the individual event experience. How do you pick the right ones? We recommend you follow these three criteria.
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