Are we getting back to normal? It’s hard to tell. What is certain is that having solid and well-structured rules for events, such as those defined by the green pass, helps our entire sector to get back on its feet and helps our customers – that is, the brands that rely on event organization agencies such as our – to recover all those contacts that the absence of events had inevitably loosened. Because it is true that today almost everything can be done online, but the possibility of meeting in person to present a product, illustrate its functioning, converse with collaborators, distributors, commercial partners or the public adds an element of intensity and immediacy to the interaction that is inevitably lost remotely. For this reason we have started again with joy to organize events such as the meeting for the John Deere brand, one of the most important events that the company organizes annually at an international level, and which are indispensable for such a brand.
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