When you send a client a gift, you’re telling them you care about their business enough to take the time to select something for them. It shows that you value their business, and it’s an investment in your relationship with them.
In an environment where businesses are so often competing for clients, a simple gesture of goodwill like this can go a long way toward showing that you’re dedicated to serving your clients and building strong relationships with them.
You don’t have to be sending these gifts as part of your annual holiday gift-giving program; any time you can make an effort to send a little present to your most valued customers is a good idea. Just remember that whatever you choose should be aligned with the tone of your brand, should be appropriate for the client or prospect receiving it, and needs to tie back into your business somehow.
If you’re looking for ideas beyond gift cards or branded keyrings, here are some other options.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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