None of us will forget 2020: it was a tough year, especially for those of us who organise events for a living. But our clients, too, have had to readjust their way of living and working, like everyone else, while continuing to run their businesses. It hasn’t always been easy, but this challenge has pushed us to come up with creative solutions, finding new ways to do things we had always taken for granted. One of the most interesting challenges we faced, for instance, was the organising of a fashion show for our long-time client Labric Studio. And the question, of course, was how to organise a fashion show during a pandemic. That’s how we managed it, during the Milan Fashion Week in September 2020.
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