How we planned a promotional tour for renewable energy

Our goals

The tour was aimed at raising awareness among residents of municipalities Casalbore, Ariano Irpino and Benevento about renewable energy and wind power. The client wanted to reach out to local residents and gain visibility for their crowdfunding campaign for this ambitious project.

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A challenging task: planning a promotional tour on a short notice

Promotional tours are projects that require a lot of preparation and organisation, therefore planning one to cover several towns in a short period of time is not easy. The three main challenges are finding the right team to manage it, selecting people that are good at communicating with each other, creating a collaborative atmosphere to foster teamwork between the organisation and its partners, and obtaining measurable results that can be objectively evaluated.

How we did it

The tour was planned in detail by a team of professionals. The design and layout of communication materials (flyers, graphics for the marquees and booths, graphics for the cargo bikes and gadgets to distribute to the public), logistical organisation, management of personnel for each stage of the tour and preparation of detailed reports on results of individual days and the tour as a whole were all handled by our staff. Finally, we managed bureaucratic procedures for billposting and permits – always essential for events like this, which take place outdoors in Italian cities and require separate permits for each municipality. As part of the project, we also organised the actual street marketing campaign using cargo bikes, which were customised with promotional visuals and used by team members to ride through municipalities distributing information on renewable energy. This was the most engaging part of the entire operation and it brought the client’s message to the residents of the cities in which the tour was schedule to pass.

The key to success

The key to customer satisfaction is attention to detail and thoroughness. In an event like this, nothing can be left to chance. Despite a short notice period, our team managed to organise all the aspects listed above thanks to our ability to foster a serene and productive working climate between all the professionals, collaborators and suppliers involved.

Is a promotional tour right for your brand?

Are you interested in street marketing for your brand? Are you wondering whether or not it could be the right choice for your business? We are here to help!

We have a proven track record in organising promotional tours and street marketing campaigns, as well as the skills to organise numerous side activities to make your corporate events more effective and engaging. We employ highly qualified professionals who know how to perform all the tasks associated with such events or campaigns.

Call us to plan your next promotional campaign!