TikTok introduces third-party app integration

TikTok has been reaching out to advertisers for some time now by making it easier to create promotional content. The Marketing Partner Programme was created for this purpose, and it recently added a new function that allows marketers to manage content through third-party apps. But to what kind of need does this platform innovation cater?

This innovation, in particular, enables businesses to incorporate TikTok’s content planning within the work tools they already use, making the work of social media managers easier.

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Manage TikTok with third-party apps: work becomes easier!

TikTok reached 1.5 billion users in 2022, making it the social media platform of the moment. Smart Eventi is proud to count it among its clients, and this year we organised TikTok Italy’s annual event, handling everything from finding a venue to arranging transportation, from managing the logistics to organising team building activities.

TikTok’s success and focus on advertisers calls for brands to have a marketing strategy that is specifically linked to this now indispensable platform. In short, it has become critical for businesses to create content for TikTok as well, and to be aware of its characteristics and trends.

But how can this be done in a multi-platform world where each social network has its own set of logics that must be learned, assimilated, and optimized, which often takes up more time than marketers can afford to invest? TikTok integration via third-party apps is the solution to this specific problem.

This new option was initially launched with partners such as Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.

These eight industry leaders have developed innovative solutions that make social media managing much easier. Managing and monitoring content on TikTok has become incredibly simple, because the procedure is built into the management tools that businesses already use.

This enables marketers to publish content more easily and frequently, manage cross-platform content more effectively, engage target audiences more effectively, and gain effective insights to improve scheduling.
It is also much easier and faster to track profile and video metrics and compare them with other social networks using this new feature, providing a clearer overview of goals and achievements.

With this integration, content planners can also monitor the conversations that take place in the comments section of videos. It is possible to better understand and interact with users in this manner, increasing engagement and community building.

A marketing strategy that supports marketers and brands

Above all, this new integration addresses the need to diversify promotional campaigns through social media while reducing the effort required to do it. The emergence of new social media platforms and the rapid obsolescence of platforms, combined with the fact that there are but 24 hours in a day, makes it difficult for marketers to plan their content while staying relevant and up to date. And TikTok was an excellent test case.

All that remains to be seen is what the outcome of this marketing decision will be, and whether it will aid the growth of a social network that is increasingly focused on brands.

TikTok, in fact, pays special attention to businesses, constantly deploying new strategies and resources to ensure that the social network becomes an increasingly effective tool for their advertising campaigns.

TikTok, for example, recently launched TikTok Fulse, which guarantees brand promotion alongside 4% of the best and most viewed videos on the platform.

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