Turn your old blog into a tool to boost your B2B marketing strategy

Repurpose your old blog content to launch a new B2B campaign

Remove or edit the publish date and use your old blog posts to boost a new strategy, if they are still relevant to the scope of your business. You can republish them as new, but you should still update, improve or develop them, in order to make the content more effective and improve its search position in Google.

Another possibility is to include links to old content in new posts. You will develop the topic more extensively and at the same time, you will funnel new traffic to old content that has fallen off the radar and disappeared from public view. This will significantly improve your site ranking, which is particularly useful in B2B content marketing, where many people compete for the attention of a relatively small target audience.

Roundup posts are also effective. Therefore, you should link new content to old high-quality posts that relate to evergreen topics and different marketing areas. You will attract the attention of the entire market niche you are interested in. Obviously, you will have to select the best and most effective purpose-driven content.

In order to enhance your best old blog posts and improve their ranking, you will also have to highlight them on your website if possible. In this way, you will increase their visibility and drive traffic from your homepage to the whole website. Ideally, you should include old and new content in the highlighted sections.

Another tip is to repurpose ‘listicles‘, i.e. articles made up of a list of items or bits of information. This is one of the most convenient types of content you can promote and is also particularly useful in B2B campaigns. You could also add new points to old lists or relaunch updated content as if it were completely new.

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Your blog should never get old

Updating your old blog content is never a waste of time. On the contrary, keeping it fresh can definitely help your business thrive. Evergreen topics, no matter how old they are, can be easily turned into a powerful tool to boost your new B2B marketing campaigns and strategies. Moreover, by updating and re-launching the best content that you’ve written in the past, you can enhance your communication and therefore your image.

Potential customers will discover your vision and your history from a wider angle and will pay more attention to your brand. By staying longer on your webspace, they will also be more likely to remember your name and what you offer, which is essential in B2B.

In short, through a brilliant ‘recycling’ operation, you can successfully make use of something that you thought had long since lost its power. Just make a few changes and follow our suggestions. 

You will discover how old tools can suddenly improve your marketing strategy and consequently your business.

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