Wearable technology is the newest trend in trade show displays

New technological frontiers in the context of exhibitions: wearable technology

Wearable technology is one option that has shown to be incredibly successful. We are talking about cutting-edge technology with countless applications, which we are also noticing more and more of at trade shows due to its capacity to assist businesses in engaging their audiences and setting themselves apart from rivals who do not use it.

The growth of augmented reality experiences, which trade show visitors can access through their smartphone or tablet to experience, sets apart “wearable technology” and has enormous potential. It can be used to distribute coupons or discounts to visitors based on their whereabouts or purchases, collect survey information using wearable technology or mobile devices, or even provide useful information before visitors even arrive at the booth.

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For instance, Google Glass promotes interaction with visual elements that make it simpler to engage even while moving around or interacting with other exhibitors. 

Other businesses have also made major improvements in this technology’s development and ability to open up a wide range of entertainment opportunities at trade shows by utilizing fresh and unexpected potential. Attendees can also interact with other trade show visitors in different and innovative ways, enjoying themselves and making the most of the opportunity. A recent example is an app that gives users instant access to various social media accounts while allowing them to learn more about each other by scanning tags pinned to their chests. Instead of introducing oneself to a stranger, this fosters greater interaction and results in a much more enjoyable experience. Additionally, using the same tool enables exhibitors to connect with their clients.

In a trade show environment, virtual reality and augmented reality headsets consistently offer remarkable experiences.

Although the technology behind these systems isn’t new, its growing popularity stems from the ability to provide visitors with a more immersive and interactive experience. No longer limited to simply learning about a company and its products, visitors can now virtually step into the company’s location and explore it as if they were actually there. Traditional static displays and banners have become outdated, giving way to augmented reality (AR) and virtual reality (VR) solutions, which have become indispensable for any exhibition.

Additionally, these tools enhance the stand staff’s performance

A significant benefit of using wearable technology is the potential to streamline and simplify the tasks of personnel working at booths. For instance, exhibitors can employ smartwatches to view lead data generated during an event and seamlessly transfer the information to a corporate customer relationship management (CRM) system. As a result, the sales team can have effortless access to the data and focus more on interacting with customers, rather than wasting time on writing reports.

Wearable technology further enables the optimization of event arrangements and minimizes personnel requirements during exhibitions. Indeed, technicians can employ intelligent headsets for communication amongst themselves and with the back-end system, enhancing productivity and time conservation.

In summary, wearable technology can grant businesses a competitive edge by enabling them to obtain feedback and inquiries directly from their intended customers. This presents a significant benefit over earlier generations of exhibitors who lacked the means to effortlessly gain a detailed understanding of their audience’s perspectives. Ultimately, the utilization of these technologies presents tangible prospects for enhancing a company’s offerings and fortifying the bond between exhibitors and attendees.

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