The majority of trade show attendees are aware that booths are frequently set up with computers and screens to display information about the business and the products they want to highlight. These tools, however, can be distracting or even counterproductive if not used properly.
The secret is to experiment with various technology types, from large LED walls to touchscreen displays, and then use them in a way that makes sense, both for the exhibitor’s goal and for the specific booth design.
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