Sustainable Tourism: trends for 2024

Regenerative tourism: going beyond mere environmental respect

Recently, there has been a growing emphasis on the concept of regenerative tourism. This distinctive form of sustainable tourism goes beyond simply minimizing the negative impact of travel on the environment. Instead, it specifically focuses on the regeneration and improvement of damaged ecosystems.

Ready to plan your sustainable incentive trip? Contact us now!

In various coastal locations, some tour operators promote beach clean-up activities that involve the tourists directly. This allows travelers to actively participate in conserving the marine environment. Meanwhile, other agencies offer ‘adventurous tourism’ experiences, where the visitors engage in reforestation projects. Essentially, regenerative tourism goes beyond merely decreasing the negative impact of travel on the environment – it fosters tangible and measurable positive change.

Sustainability: a permanent practice, even in business travel

Even within the business travel sector, this trend towards sustainability has become inescapable, with a growing preference for hotels and facilities that adhere to eco-friendly practices such as waste recycling and the use of renewable energy sources. This shift isn’t merely a result of heightened environmental consciousness, but it’s also owed to an increasing number of companies that are incorporating sustainable practices into the trips they organize for their employees, based on this new-found awareness. As such, it is expected that event planners will rise to meet this demand most effectively.”

Travel destinations must also be sustainable

“At the same time, there is an emphasis on eco-friendly destinations that provide infrastructure and implement practices promoting environmental sustainability. In this direction, protected natural areas are often selected, or cities with high energy efficiency or hyper-efficient public transportation systems that minimize the environmental impact of travel during tours or excursions

Furthermore, companies and professionals are choosing venues that host conferences or events related to sustainability, such as fairs or conferences focused on renewable energies, clean technologies, or sustainable development strategies. This choice demonstrates a growing interest in integrating professional pursuits with spaces and initiatives that champion environmentally-friendly solutions.

The rising popularity of outdoor activities

A telling indicator of future industry trends is the surge in popularity of ‘outdoor tourism,’ a concept which advocates for direct interaction with nature. As a result, next year is expected to see a rise in the number of business trips organized in locations offering opportunities for low-impact outdoor activities.

The choices are wide-ranging: team-building sessions set in parks, hiking excursions to uncover local nature reserves, or corporate programs integrating activities like trail cleaning or participation in nature conservation projects throughout the duration of the visit.

Futurecast 2024: sustainable tourism as the new standard

Sustainable tourism is forecasted to emerge as one of the prevailing trends by 2024, a natural reaction to the increasing environmental consciousness of society as a whole

Within the business world, embracing sustainability is already evolving as an essential aspect of brand reputation. As a result, engaging event planners proficient in adhering to these benchmarks will become an increasingly vital step.

Contattaci per organizzare il tuo prossimo evento green!