Event planning is a constantly evolving field, and as the years go on, trends come and go. Here’s a list of some of the ones we’ve noticed gaining momentum over the past year, and that we think will continue to gain prominence into 2023.
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The trend of hybrid events will continue to rise
The past few decades have seen an explosion in the number of events that are held every year. In 2023, we will reach a new level as event planning is overtaken by hybrid events.
Hybrid events have been around for a while now, but their popularity has been growing steadily over the past decade, especially as technological advancements have made it easier for event planners to integrate various forms of media into their events.
The latest trend involves combining video gaming with more traditional forms of entertainment like weddings and concerts. Videogames have always been popular among youth, but advances in technology have also made them a source of entertainment for people in all age groups who can appreciate their immersive qualities. And with all these advancements, video games have become increasingly similar to real life: virtual experiences are better than ever, there are multiple platforms (mobile devices and consoles), and users can do anything they want within the game.
The focus of event planning in 2023 will be sustainability
Sustainability will be one of the primary goals of event planning in 2023. With the growing pressure to reduce environmental impact, event planners will be expected to not only reduce environmental impact but also incorporate sustainable practices into their events. This can include:
- the use of eco-friendly materials including biodegradable tableware, recycled cotton napkins, and cloth table runners for seating.
- sustainable transportation options for guests, including public transportation sponsorships and bicycle valet services.
- awards recognizing sustainable practices from vendors who are environmentally conscious (e.g., green hotels, and caterers using locally grown foods).
- an emphasis on local artists, musicians and other entertainers who practice a “green lifestyle” through veganism or vegetarianism, recycling or composting, etc., as an alternative to more conventional entertainment.
There will be a huge appetite for immersive events
The biggest trend for 2023 event planning is going to be the experiential one. The new generation of event planners will take advantage of how much easier it is to create immersive, interactive environments thanks to modern technology.
We will see a huge appetite for pop-ups and brand activations that provide a more authentic experience than a convention or trade show can. People will flock to these events because they provide a way for consumers to feel like they are becoming part of something bigger—whether that’s being part of the movement behind a new product, or being invited into an exclusive world.
2023 event planning: there will also be a big focus on team building activities
The world is changing, and so are the types of events that people want to attend. In 2013 and 2014 there was a focus on large-scale immersive experiences, with multiple stages and performers that ran for several days and drew tens of thousands of attendees. This trend will continue in 2023 and beyond, but it will be joined by a return to the idea of smaller, more intimate live experiences.
In 2023, there is set to be a big focus on team-building activities. Events such as scavenger hunts, ropes courses, and interactive theatrical performances will become much more popular than they are now. There will also be an increased demand for these types of events in combination with live music or dance performances.
In addition to these trends, there is also an increasing interest in food-based events. Food festivals in which attendees sample cuisine from all over the world have been growing in popularity since the beginning of the decade, but they are set to continue their growth into the next decade as well. People are interested in learning about new cultures, but they also love eating good food—so combining these interests makes sense!
To summarize, event planning is a growing and evolving industry that seeks to capture the essence of what people want from their events and, following the pandemic of 2020, is back on track. Prepare for this new chapter in 2023, and always look for professionals to help your event succeed.
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