“Blended travel” combines business and pleasure!

Blended travel: a trip that combines business and pleasure

In reality, the hybrid approach, which incorporates both business and leisure travel, has taken on a variety of shapes over the years and is set to change how people travel in the future. This tendency appears to be supported by the results of a survey conducted by Enit in 2023 at Imex in Frankfurt, one of the most important international trade fairs for meetings and incentive travel. Many people already choose to combine work and leisure activities, and this tendency is a result of the modern working world’s increasing flexibility. Skyscanner claims that 1 in 6 people are open to the idea of travel with this “double purpose”.

Euromonitor forecasts that global spending on “blended” travel, which was $200 billion in 2022, will increase by a factor of two between 2021 and 2027 to reach $360 billion. All of this may ultimately offer multiple opportunities for many people.

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This is beneficial for both the company and the employees

The possibility to combine business and pleasure makes travel for employees more convenient because most costs are covered by the company, allowing for the use of a greater vacation budget than in the past. On the other hand, allowing employees to travel for business and pleasure increases their satisfaction and has a positive effect on the working environment for companies.

Moreover, more companies are investing in sustainable travel because they understand how important it is and how it is their responsibility to do so. Enit estimates that 40% of Italian businesses, for instance, are prepared to spend an additional 5% to 10% on environmentally friendly business travel. There is little doubt that this trend will continue to expand.

It is crucial to realize the vast potential represented by all those new spaces that combine leisure and business, especially given that business travel inevitably increased after the forced pandemic pause and that Italy is currently ranked second in Europe and third in the world for the number of meetings held in attendance.

All of these options, from “blended travel” to incentive trips to the increasingly popular team-building activities, considerably improve both personal and professional opportunities, broadening a market that now provides many more options than before.

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