Event planning is a unique field of work, and it requires a unique set of abilities. The best event planners have honed a variety of skills to ensure that their events are successful and memorable for attendees. But what should you know about the psychology behind planning an event? In this blog post, we’ll answer these questions by exploring some of the key aspects of event planning psychology.
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What is event psychology?
Event psychology is the study of human behaviour and emotion at events. It differs from other types of psychology, such as experimental and social, in that it focuses specifically on the planning of successful events.
The goal of event psychology is to create an environment where attendees will have a great experience interacting with each other and participating in activities.
Incorporating psychology into event design: three methods
There are three main ways to use psychology to design your events: cognitive, communication and growth. These are the three main areas of psychology that provide you with a wealth of information on how people think and behave.
- Cognitive Psychology focuses on how humans process information, remember it, learn new things and solve problems. This can be used when creating an agenda or developing themes for your event;
- Communication Psychology studies how people communicate with one another—how they interpret messages and react to different forms of communication like video and audio recording as well as live presentations. You can incorporate this into your event’s marketing materials if you want attendees to be able to follow along easily;
- Growth Psychology looks at human development from birth through adulthood as well as positive ways for individuals (and groups) can achieve better mental health through self-actualization (the realization of one’s true potential). This type of psychology is especially useful when planning workshops or seminars because it helps us understand how best we can encourage attendees’ growth at these events;
How to use cognitive psychology to plan events
Using cognitive psychology to plan events is all about understanding your audience and what they want. When you are planning an event, think about what would be best for your attendees. Include only things that will benefit them and their experience at the event. If it doesn’t serve a purpose, then don’t add it!
Optimize the content of your events. Content is king, but you need to optimize it so that it is relevant to your audience and conveys the message you want them to get out of it. For example, if you are holding an event about sustainability, give people information on ways they can reduce their carbon footprint at home or work; don’t just tell them what’s wrong with our environment without offering any solutions!
Make it easy for attendees to find information: How do you plan to get information out there? Is there an app or website? Are there flyers available? Is there a hashtag people can use on social media?
Communication psychology: what you need to know
Communication psychology can help you plan events by understanding how to effectively communicate with others, both in person and digitally.
One example is knowing that people prefer to receive information in small doses, rather than large amounts at one time. This means having a speaker present an overview of their topic right before they begin speaking, instead of reading through a long disclaimer about their presentation.
Another way that you can use communication psychology is by creating “designated meeting areas” for groups of attendees who are interested in connecting after the event has ended. This gives them a chance to talk with each other without taking away from other groups’ conversations.
Helping people benefit from the event through growth psychology
Growth psychology is a way of thinking about people and how they learn. When designing an event, this means that you should think about how the people attending will be able to grow from what they experience during the event.
For example, let’s say you’re planning a webinar on email marketing for small businesses. Instead of just setting up some speakers and then letting them talk at the audience for an hour or so, you might want to consider ways in which attendees can grow from the experience—for example by having exercises or activities that help participants learn new skills or gain insights into themselves or their businesses.
We hope you’ve learned something about the psychology of event planning and how it affects the experience of your attendees. It’s up to you how detailed you want to go with these steps—but we definitely recommend looking at them! Perhaps with the assistance of professionals who are already familiar with all aspects of event planning.
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