Milan Fashion Week 2024: What to Expect

Milan Fashion Week, September 2024: A Calendar Full of Events

The festivities will kick off with the grand opening of the CNMI Fashion Hub at Palazzo Giureconsulti in Piazza Mercanti 2. Designed to be a hub of creativity, collaboration, and cutting-edge technology, the Fashion Hub will offer a dynamic platform for designers, industry leaders, and fashion enthusiasts alike.

For the first time, the shows will span an additional day, with a total of 57 fashion shows, of which 8 are digital, as well as 69 presentations and 33 events. We’re talking about a total of 173 appointments and a format that guarantees participants an engaging and comprehensive experience.

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On the first day, shows by various designers including Fendi and Alberta Ferretti will follow, with the evening featuring the tenth edition of “Milano Moda Graduate,” a show dedicated to Italian fashion schools and universities. Starting from Wednesday the 18th, approximately eleven shows will take place each day, while Sunday the 22nd will be entirely dedicated to virtual shows and the CNMI Sustainable Awards 2024.

Gucci’s Highly Anticipated Debut

One of the most eagerly anticipated moments of Milan Fashion Week 2024 will undoubtedly be the Gucci runway show. All eyes will be on the Italian powerhouse as it unveils its first collection under the creative direction of Sabato De Sarno, following the departure of the legendary Alessandro Michele. Fashion enthusiasts are eager to see how De Sarno will put his own distinctive stamp on the iconic brand, and the industry is abuzz with speculation about the direction he will take.

In addition to the highly anticipated debut of Gucci, there is also the big return of Fiorucci at the Triennale. The Fiorucci show will be held off-calendar, yet it is scheduled for the first day of Milan Fashion Week and is inevitably positioned as an unofficial kickoff, bound to attract significant attention. Dolce & Gabbana, on the other hand, will introduce a new Brazilian designer, Karoline Vitto, with a fashion show entirely dedicated to her work.

A Celebration of Creativity and Innovation

Like many others, we too are looking forward to immersing ourselves in the buzz of the 2024 Fashion Week and fully leveraging the showcase it offers, in terms of exclusive events that facilitate interaction among stakeholders, marketers, entrepreneurs, and industry professionals.

Consider the possibility of participating not just as a spectator, but as an entrepreneur interested in using Milan Fashion Week as a launching pad. A flagship event that is about to make Milan the crossroads of the “fashion system” can indeed offer endless commercial, promotional, and networking possibilities, and Smart Eventi could help you understand how to take advantage of this opportunity.

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