Milan Loves Seoul 2025: Information and Program

February 28, Day One: An Exclusive Opening

The grand opening on 28th February is an exclusive affair, with fashion’s elite in attendance. Buyers, institutions, press, showroom representatives, and influencers will gather for a ceremony setting the tone for the event.

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The highlight is the showcase of 13 Korean designers alongside Italian counterparts, a visual feast challenging preconceptions and inspiring new fashion directions. Complementing fashion, Art and Culture and K-Beauty areas offer an immersion into Korean creativity beyond clothing.

Days Two and Three: A Public Extravaganza

As March begins, Milan Loves Seoul will open to the public, inviting fashion enthusiasts to partake in this cultural celebration. From 10:00 to 18:00, Palazzo Bovara will buzz with activity, all accessible with free registration at the info desk.

The first floor showcases 14 Korean designers with Italian peers, fostering intimate interaction between creators and consumers, deepening appreciation for craftsmanship and vision. The Art and Culture area will take visitors on a journey through Korea’s artistic landscape, while the K-Beauty zone will offer insights into skincare and cosmetic innovations that have captivated the global beauty industry.

Masterclasses and Talks, available upon request, will offer 50 coveted spots for deeper understanding, delving into Korean fashion, beauty, and culture, with insights from industry experts and cultural ambassadors.

The Grand Finale: A Fashion Spectacle

As Milan Loves Seoul 2025 concludes on 3rd March, it saves its most spectacular offerings for last. From 15:00 until midnight, an invite-only audience will enjoy fashion shows pushing creativity and craftsmanship boundaries.

The closing party will celebrate connections forged and inspirations sparked, measuring Milan Loves Seoul’s success in conversations started, collaborations initiated, and cultural bridges built.

The Smart Eventi Touch

The seamless execution of such a complex event is no small feat. Smart Eventi’s team brings years of event management experience, ensuring that Milan Loves Seoul 2025 is flawlessly executed. (Here is the full program.) As the fashion world turns to Milan this February and March, Milan Loves Seoul 2025 stands as a beacon of innovation, collaboration, and cultural exchange.

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