Milan Loves Seoul 2025: Uniting Cultures During Milan Fashion Week

The Visionaries Behind “Milan Loves Seoul”

This ambitious initiative, conceived by Ylenia Basagni, an event manager specializing in the fashion industry, and Marcella Di Simone, a project manager and communication expert, aims to foster connections that will further strengthen the bond between the two countries.

From a global perspective, it embraces an ever-expanding horizon, uniting seemingly distant worlds and creating new opportunities across all levels.

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This cultural exchange has already created a platform to showcase the talent of Korea’s most promising fashion designers on an international stage like Milan. Furthermore, the project seeks to position Seoul as a potential fifth fashion capital, standing alongside Milan, Paris, New York, and London.

A Team with a Global Outlook

The project is organized in collaboration with the Smart Eventi team, with Daniele Capogna, Paolo Rossanigo, Lucio Rado, and Alessandro Pitzalis bringing their expertise to ensure that every aspect is executed with precision and style. Their contributions encompass event planning, marketing, the commercial development of the initiative, and its sustainability dimension.

An Experience Beyond the Runway

The 2025 edition of “Milan Loves Seoul” will take place in one of the most stunning historic buildings in the city center, offering an exceptionally rich program that extends far beyond the catwalk experience.

Participants will not only have the chance to attend fashion shows featuring the most avant-garde creations of Korean fashion but will also enjoy exclusive afterparties, beauty areas showcasing innovative products, masterclasses led by industry experts, fashion and business talks, and valuable networking opportunities. All of this will be curated by a team with an in-depth understanding of both the industry and the local context.

Fostering a dialogue between two cultures that, despite their differences, share a profound appreciation for fashion, craftsmanship, and innovation is a process already underway. This synergy is poised to grow stronger and perhaps even shape the future of global fashion.

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