You may have heard about AI art, but don’t know how it works or why you should care. In this...
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How to pick a venue for your company’s Christmas dinner
When you invite your staff to your company’s Christmas dinner, you want it to be memorable...
How we planned a promotional tour for renewable energy
Our client Ener2Crowd organised a promotional tour dedicated to renewable energy sources...
How to plan a company dinner for your employees
A company dinner is a great way to get all your employees together. The dinner can be an...
AITMM – National Convention of Travel & Mobility...
The National Convention of Travel & Mobility Managers, organized by AITMM is a great...
Digital escape rooms: the perfect idea for your next event!
Escape rooms are a fun, interactive way to engage the team and get everyone working together...
Engaging event attendees on Tiktok and Instagram
TikTok and Instagram are two of the most popular social apps in the world. They have millions of...
Fashion is an endless journey – an interview with Alviero...
We recently had the opportunity to work with and then interview Alviero Martini, an Italian fashion...
How marketing evolved during the reign of Queen Elizabeth II
Queen Elizabeth II has been the head of state for over 70 years, making her one of the most...
How to organise a successful panel discussion
Panel discussions can be a powerful tool in an event’s arsenal: they can be a great way of...
Virtual and hybrid events produce a lot of data: do we collect...
The rise of virtual and hybrid events has enabled event planners to reach a much broader audience...
Pop up events are back in style! Here’s how to use them to...
Pop-up events have historically been excellent tools for brands and creators to engage face-to-face...
Organizing an event in all aspects: the IAD Italia experience
Organizing and executing a complex event in all aspects: this is the task assigned to Smart by IAD...
The workplace is changing: understanding the hybrid jobs of the...
The workplace is changing, and more and more companies are hiring hybrid professionals to fill...
Find the best venue in Milan for your fall event
The fall season is a great time to host an event, whether it’s your company’s...
Festival of Sustainable Development: get ready for the 6th...
When you think about the enormity of sustainable development, it’s easy to get overwhelmed...
Best team-building activities for September employees returning...
The transition from summer to fall offers a chance for a new beginning, which can be extremely...
Vlasta Kopylova, fashion show and showroom in downtown Milan
Our flagship has always been events, and those who turn to Smart know that our strategy is to...
Consumers are spending less time on social media platforms
According to a new study from IAB UK and comScore, the Open Internet, which includes channels such...
A unique gala dinner near Milan: the power of exclusive elegance
Glamour, elegance and luxury are the words to describe our most recent event near Milan. The Order...
Flight cancellations and delayed attendees: are we going back to...
The news on the aviation crisis is everywhere. The airport industry has seen a spike in flight...
How to leverage online communities to market your events
As an event planner, you know how important it is to be on top of your game. With so many details...
How to spot communication issues in your team
Communication between team members is critical for the success of any business venture. When...
TikTok, Generation Z and the Green Revolution
TikTok, a mobile video platform with 15 million daily users, is the leading social channel for...