The hottest months of the year are almost here, which means it’s time to get everyone...
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7 tips for writing an effective newsletter
Newsletters are marketing tools that generate leads, build relationships with clients, increase...
Why your team building plan didn’t work (and how to make...
What’s the point of team building? This question may well be asked by an executive, trying to...
Event marketing: three successful examples for your strategy
As event planners, we spend a lot of time talking to clients about the correct way of marketing...
Greenwashing: bad for the planet, worse for your business
As the general awareness of sustainability issues raises, most companies are being driven to take...
Incentive travel policies are changing: new challenges require...
The travel industry is bouncing back and incentive travel in particular is gaining traction once...
Car Building and wine tasting: a perfect incentive trip to the...
Our extensive experience in the event industry has taught us that team building is one of the...
Planning a corporate event in 5 steps
Planning a corporate event has never been a smooth or straightforward business, but, as the...
Restarting Events: Ideas for coping with the New Normal
The year 2022 began with high hopes for the events industry. Pandemic management is progressing...
Shoppable ads: a quick and effective form of advertising
One of the issues with most forms of traditional advertising is that the vendor is often unable to...
How to assess an event’s carbon footprint
The events industry has long been aware of its environmental impact and the CO2 emissions generated...
Grow your customer base using surveys
Surveys are an extremely effective way for your business to analyse consumer insights and thus...
Marketing events on TikTok: 3 tips for your campaign
Dear companies, let us tell you: you do not understand TikTok. The youngest among social networks...
The future is phygital. How the events industry is changing
Some first heard the term “phygital” during the pandemic and the lockdown, as it was...
NFT, the extraordinary success of non-fungible tokens: why are...
NFT stands for non-fungible tokens. NFTs can be viewed as authentication certificates for any sort...
The endless opportunities of B2B digital events
B2B events are essential and provide invaluable opportunity for anyone looking to grow their...
Event gadgets: three tips for choosing the right ones
We have learnt a lot over the past two years. Our agency has carried on organising events even at...
3 tips to make your trade show booth stand out
Trade shows, large outdoor and indoor B2B events, and industry-specific professional gatherings are...
Turn your old blog into a tool to boost your B2B marketing...
B2B marketing campaigns are very complex for a number of reasons. Firstly, because the competition...
Facebook is launching Reels: new opportunities for creators and...
After launching Reels successfully on Instagram, Meta is introducing them for Facebook as well...
Combining incentive travel with team building: what companies...
The relaunch of the travel sector has been slow and bumpy, but undeterred: the desire to get back...
How to get your remote working team back on track
Remote working is not going to be phased out. Even with the gradual loosening of restrictions, many...
Forecasts for the events industry in 2022: what can be expected?
The events industry has been hit hard by the pandemic crisis and, even though it has sought and...
The second edition of GECO Expo kicks off: programme highlights
GECO Expo, the virtual sustainability exhibition, is about to open its digital space to visitors...