Milan Fashion Week 2023: Event Insights and Smart Eventi’s Contributions

Undeniably, the notable moment was Sabato de Sarno debuting for Gucci, succeeding Alessandro Michele. The Neapolitan designer spun a fresh fashion tale for the time-honoured maison, unveiling a collection imbibed with tradition yet busting the boundaries of convention. His creativity shone through the repertoire, offering a fresh perception of what Gucci stands for.

Equally impressive was the spectacular closure on September 24 with Giorgio Armani’s triumphant fashion show. The event, attended by celebrities like Cate Blanchett and Juliette Binoche, proved that Armani’s flair for encapsulating elegance in simplicity remains unchallenged.

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Smart Eventi: The Conductor Behind The Curtains

During the prestigious Milan Fashion Week, 2023 edition, Smart Eventi managed the location for Hit High Events, which showcased a series of fashion shows related to Dubai/Middle Eastern fashion, including an exhibition section for brands not directly involved in the runway shows. Smart Eventi also provided location and catering services for the Maryling and Alviero Martini fashion shows. Maryling presented their new collection, while Alviero Martini combined the launch of their new line with runway shows for smaller brands.

Broadening Horizons: Milan to Seoul

Within the global fashion network, a part of Smart Eventi’s team also traveled to Seoul to participate in Seoul Fashion Week and promote major Korean fashion brands and emerging talents as part of the “MilanLoveSeoul” initiative. The goal was and is to position Seoul as one of the international fashion capitals, alongside prominent names like Milan, Paris, New York, and London. Follow us on this adventure to discover the latest from the best Korean fashion houses.

The Unfolding of a Global Fashion Symphony

Every Milan Fashion Week is a reflection of the dynamic fashion landscape, a spectacle that adds new definitions to the very nature of style, art, and aesthetics. The 2023 capsule was no exception, delivering an energizing ambiance that perfectly combined the finesse of timeless powerhouses with the zest of emerging talents.

The role of agencies like Smart Eventi becomes crucial during this grand event when the city is filled with initiatives revolving around the fashion galaxy. Whether it’s small, medium, or large, to organize an event that does justice to the represented brand, the “behind the scenes” must be impeccably managed, coordinating every detail and resolving any potential unforeseen circumstances. This is where Smart Eventi has made its profession, not only during Milan Fashion Week

By attending the Seoul Fashion Week as part of the “MilanLoveSeoul” project, Smart Eventi has also demonstrated its foresight in promoting global connections in an increasingly vast market dominated by a universal language. This is why it remains an absolute guarantee and the ideal reference to rely on.

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