Desiderio Berdini Explains Smart Eventi’s 25-Year Anniversary Success

Why CQOP SOA chose Smart Eventi

In the interview, Berdini explained: “We contacted Smart Eventi because this was a very important event for us — 25 years of history and more than 200 guests — and we wouldn’t have been able to manage the logistics on our own.”

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The complexity wasn’t only about the number of attendees, but the entire organizational ecosystem: location, catering, entertainment, communication, and technical setup. Delegating to a specialized agency wasn’t just an option — it was a necessity.

Smart Eventi, which appeared as the top suggestion when using AI to search for an innovative and efficient event-planning partner, proved to be the perfect match.

How the event was structured: integrated logistics and design

The project started with a creative concept aligned with CQOP SOA’s visual identity and corporate values. Smart Eventi managed every aspect of the event: from selecting the upscale hotel venue to technical production (LED wall, custom panels) and scenographic design — all executed with elegance, clarity, and functionality.

The agency coordinated suppliers, kept timelines under control, managed guest reception, and oversaw key moments such as the dinner and the celebratory ceremony. In short, a fully comprehensive service — delivered exactly as promised.

The impact on guests and on the brand

For the over 200 attendees, the evening became a smooth, elegant, and detail-oriented experience — qualities that clearly did not go unnoticed. The event is now remembered within the company as a model of how a corporate anniversary can strengthen brand identity and reinforce relationships with stakeholders and institutions.

For CQOP SOA, outsourcing the organization meant reducing internal workload and focusing on communication and relationship building — without having to worry about logistics or technical coordination.

Why Smart Eventi can make a difference for complex corporate events

Smart Eventi is a Milan-based agency specializing in high-profile corporate events: from concept development to final execution. In the case of CQOP SOA, they handled artistic direction, technical production, hotel management, catering, installations, and communication.

With over 15 years of experience, the agency approaches corporate events, anniversaries, galas, meetings, and celebrations with a strategic mindset — transforming corporate values into atmospheres, visual choices, and impactful experiences.

Organizing a large-scale event requires not just technical skill but holistic vision. Smart Eventi delivers exactly that: the ability to think ahead, anticipate needs, and craft a flawless experience that feels effortless yet impactful.

Do you want to organise an event like this? Contact us now!