Queen Elizabeth II has been the head of state for over 70 years, making her one of the most...
Marketing
Consumers are spending less time on social media platforms
According to a new study from IAB UK and comScore, the Open Internet, which includes channels such...
5 tips to drive more traffic to your online store
Driving traffic to your online store is a complex task. With the e-commerce universe expanding...
Shoppable ads: a quick and effective form of advertising
One of the issues with most forms of traditional advertising is that the vendor is often unable to...
NFT, the extraordinary success of non-fungible tokens: why are...
NFT stands for non-fungible tokens. NFTs can be viewed as authentication certificates for any sort...
Facebook is launching Reels: new opportunities for creators and...
After launching Reels successfully on Instagram, Meta is introducing them for Facebook as well...
Meet customer needs through data science. Tips for online...
If you read the ‘About Us‘ or ‘Mission‘ section of any company website, in...
Tutto quello che devi sapere sul fractional marketing
For a few years now, on-demand has emerged as the ultimate solution for everything: services...
Short videos and CSR: marketing trends for 2022
Like every year, we find ourselves, in December, taking stock and analysing how marketing has...
Three simple ways to improve your organic CTR
If you create online marketing content, Google Search Console is probably one of the analytics...
Our favourite podcasts on design, events and marketing
Why do we enjoy podcasts so much? Because they fulfil one of the pressing needs of our time: to be...
70% of consumers prefer brands that have an online community
A community manager is an indispensable member in a marketing team, but their role is often...
How to achieve successful rebranding against all odds: a case...
Rebranding is never a trivial effort, especially for well-known brands. The better known the brand...